Marketing is something every company or business has to do if they plan on being successful. In today’s world, ads are everywhere, but some industries struggle more than others to get their message across to the right audience, especially in FinTech.

Having the right team of talent can be very useful, but hard to find. In addition, marketers have an extremely difficult time getting the right digital assets to meet their agenda. Whatever the case may be, every single marketer has to face their challenges head-on to start generating revenue and increasing audience engagement.

Here are some of the biggest challenges that marketers in financial and tech companies have to face. This post will give you some tips and better insights into how to overcome these obstacles and take your business to the next level.

1. Return of Investment

This tops the list of challenges marketers face because you never want to spend more than you’re making. There has to be great communication between the sales and marketing teams, and financial reports need to be in sync. This is vital for marketers because it helps them understand just how effective each piece of campaign is. To better demonstrate successful ROI, marketers have to dedicate time as well as resources.

There is a crucial role in establishing links for sales reports and marketing activities. You have to close the loop between the two by using marketing software and CRM solutions. These tools will show you how many customers and leads you generated through your marketing campaigns, and how these activities translate to sales.

2. Securing Your budget

This is another challenge that is often easier said than done. For marketers with a small budget, this hurdle can set you back compared to marketers with larger, more flexible budgets. Why is this such a challenge? Smaller budgets have a more difficult time reaching the masses. Data shows that marketers who had a bigger initial budgets were more likely to receive the same amount or more for the following year.

Teams who demonstrated positive ROI were twice as likely to receive a workable budget next year. One of the most important factors in increasing a marketing budget is to show successful inbound marketing efforts from the previous year. Experienced marketers already know that the inbound marketing process requires patience and persistence. Slow starts can be detrimental, so it’s very important to have a plan of attack from the initial stages.

3. Properly Managing a Website

The third largest challenge and the top one concern for marketers across all industries is maintaining your company’s website. Managing your website means you have to update it on a regular basis and create engaging, relevant content. For smaller companies, this could mean life or death.

Websites are crucial for marketing and overall business success, and are available to your audience 24/7, which makes maintenance and management so important. Your site can attract visitors, convert them, and guide them through the sales funnel.

The top three issues with website management are:

• Poor writing skills
• Lack of content optimization
• Dull, irrelevant or redundant webpages

A great way to achieve your marketing goals with website management is to use agency partners for feedback and support, and hire top-tier freelancers to write quality content that is also optimized for search engines.

With these challenges, marketers need to develop solid, data driven strategies and build a dynamic team to create targeted content for your target audience. While no plan of attack is fool-proof, using some of the ideas above can help you achieve your goals. Whether you’re a small insurance agency or a large finance firm with hundreds of employees, everyone has marketing issues, but having the know-how, patience, and skill-set will help you persevere.