Read what we’re saying
Find our latest press releases here, along with
the insights and know-how TPG employees have contributed to numerous trade publications.
Here are a few recent examples.
Omnicom Showcase Philadelphia 2011
April 12, 2011 (Philadelphia) – On April 6, more than 150 marketing executives companies gathered at the Omnicom Showcase, held at the Comcast Center in Philadelphia. Learn More
Understanding Your Real ROI, Electronic Retailer
Specialization—the norm in advertising agencies and internal marketing departments—allows skilled individuals to become experts in mail, TV, print, social media and other marketing channels. However, without cross channel communication, overall company performance can suffer.
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Forget Remailing…Think Remarketing for Insurance Sales, MediaPost
There is increasing pressure on marketers to deliver increased marketing ROI through improvements in marketing performance metrics and resultant reductions in acquisition costs.
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Collaborative Work, HR Professional
In the advertising world, creativity and collaboration don’t always go hand in hand. As is the case in many other industries, various departments often have their own objectives and goals.
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Corporate Blogging, MediaPost
A corporate blog is one tool in a strategic mix of communications media that a company can use to reach and interact with its customers and prospects.
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Reaching the Growing and Under-Served Hispanic Marketplace, Life and Health Advisor
The significant size and growth in the Hispanic population is well documented. With a population of more than 46 million, Hispanics are the fastest growing minority in the U.S., currently representing more than 15 percent of the population. Projections suggest that fully a quarter of the 2050 population in American will be Hispanic.
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Direct Mail: Get more for less, Target Marketing
Saturation mail can be a valuable tool for marketers looking to reach a broad audience within a defined area at the lowest possible cost.
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Creating Direct Response TV That Works, Direct Newsline
When well conceived and well written, the direct response TV spot stays in your psyche—sometimes years after it leaves the airways. That’s not by chance. There’s a copywriting science to creating an effective spot.
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Using Parodies in Marketing, Marketing Profs
In this article, you’ll learn how…To create a powerful DRTV creative by following proven DRTV principles & The best TV-commercial parodies offer pointers for DRTV success.
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