Your Facebook News Feed is about to get a little noisier. With the rollout of their latest ad product, Facebook will now feature autoplay video ads to users of the social network. Brands are right to be anxious about the ad format as it has the potential to increase brand awareness; however, it may also disrupt the peace and tranquility of the current News Feed. If we’ve learned anything from Facebook’s past, consumers’ initial reactions will range from outrage to indifference about the change.
Among the 1.2 billion people on Facebook, there is a select group on a secret mission. No one knows exactly how many there are, but even 1 percent of users is a focus group of 12 million. They could be from anywhere in the world, and they probably haven’t noticed that their Facebook account is any different.
This is how Facebook tests new features, parsing out the work among a subset of users, refining and tinkering while gauging reactions. Introducing autoplay video, a product that has been delayed multiple times (though Facebook won’t talk about it) is potentially one of the biggest changes the site will ever undergo. And handing this new video format to advertisers is an even weightier decision.
Read more from the source: AdWeek