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Going for Gold: What CMOs can Learn from the Summer Olympics

Every CMO has firsthand knowledge of the thrill of victory and the agony of defeat. There is that stomach-dropping, heart-stopping moment when your blood, sweat, and tears are rejected without so much as a blink. No callback. No response. Just a click that takes them away from your hard-crafted content.

Oh, the agony!

Thankfully, though, there are those more pleasurable times that make your work feel less like a triathlon and more like an easy stroll through the park. You’ve written just the right content, drawn from the perfect resources, and chose the most compelling image. Thrilling. Just thrilling.

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How Mobile Content Can Improve Your Marketing Strategy

Mobile marketing has begun to replace cold-calling and computer-based advertisements for a number of reasons. Of these, four require particular attention for mobile marketers and brands venturing into the mobile space. Let’s explore them in detail.

How Mobile Content Can Improve Your Marketing Strategy

1. Be where your customers are

A few years ago, your goal was to sneak into the mobile content marketing sector to try to gain the edge on online advertising, because at that time, very few platforms had adopted a mobile interface. Now, you don’t have a choice. If you don’t run with the pack, you will remain invisible to mobile users.

Compatibility is one of the most vital aspects of mobile advertising today. By using content that can be displayed on various operating systems and devices, you’ll have a decent shot at reaching your customers, no matter where they are.

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Red Alert: What to do When Your Client Uses the Word “Viral”

The word “viral” often conjures up images of doom and gloom for a CMO. Every client wants their campaign to go viral, but not every company or brand can achieve it. It’s a unicorn: rare, majestic, awe-inspiring, and something everyone wants to share with their social networks. But it’s also extremely difficult to obtain.

Wiithout experience, time, creativity and engagement, a viral marketing campaign can fall flat. But if you combine these elements (and with a little bit of luck) you could put your client’s campaign on the road to viral marketing success.

Plan of Attack

Viral marketing must have a simple plan that can adapt to changes in the creative process. Learning how to attract theright audience takes planning. DIscover your target audience’s likes and dislikes, and research the ways in which they interact with different types of media.

You will also need to plan how you will captivate them at every stage of your campaign including email, social media, display, content marketing, mobile and video. With the proper plan of attack, and the right amount of research, anyone can a create viral marketing campaign.

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About TPG Direct

We use experience, insight, and creativity to find your most profitable customers and optimize your marketing investment.