Marketing campaigns come in all shapes and sizes, and can appear on multiple media channels, either independently or simultaneously. Trying to find the next big channel of opportunity can prove difficult for small businesses and big brands alike. If your company has a strong presence in social media or if you’re testing the waters of these networking platforms, a Twitter hashtag campaign could be right for you. Here’s a quick guide into creating a successful and interactive hashtag (#) marketing campaign with Twitter that can help increase your user engagement and raise brand awareness.