Just in case you missed it, TPG’s Media Director Justin Freid offered some insightful SEM tips and tricks on how to beat out your competitors at this year’s Search Engine Strategies Expo in San Francisco. Justin’s Spy vs. Spy Competitive Analysis session highlighted tools of the trade such as Spyfu and SEMRush that will give you the information you need to not only learn more about your competition online, but also how you can become more successful than them.

For more details on Justin’s SEM and SEO competitive tactics, read aimClear’s and Bruce Clay’s coverage of the review session.

To hear Justin’s interview leading up to Spy vs. Spy, you can find the segment on Webmaster Radio.