Services
What we do
We make targeting and channel integration simpler and more profitable by leveraging strategy, analytics and creativity.
Multichannel Acquisition Programs To drive results and impact your brand, TPG develops acquisition programs that are grounded in customer insights and analytics, effectively engaging multichannel consumers at every touchpoint. Strategic Planning and Implementation Converting insight into action in a complex, multichannel environment requires a strategic plan that includes client and competitor analysis, market segmentation, positioning, touch-point strategies, scheduling, creative, pricing and more. TPG has the tools and experience to keep it all in focus. Putting together a multichannel campaign requires a thorough understanding of how your messaging engages the prospect through each medium. Our communication blueprints provide the details and timing of your messaging across channels and include critical insights into your brand, your key selling points and the action you want your prospects to take to maximize your results. CRM Strategy & Programs Design TPG integrates sophisticated modeling tools and customer data with our strategic marketing expertise to develop multichannel customer relationship programs that increase the lifetime value of our client’s customers and increase their overall return on investment. Multicultural markets remain largely untapped. Through segmentation and predictive modeling, TPG focuses your business on growth targets. Taking culturally based insights and turning discovery into culturally relevant marketing communication solutions that drive business results. Better control leads to marketing efficiencies … increasing your speed and frequency to market … ultimately enhancing your marketing performance. As part of our arsenal, TPG possesses tools to help you reduce your overall marketing expenses; align your organization’s objectives and strategies, driving growth and universe expansion. TPG’s creative and production teams are experienced in making the most of digital printing, creating highly-relevant campaigns that have dramatically increased response rates while reducing overall printing costs.
TPG project management platforms are designed to incorporate every aspect of your multichannel marketing campaign into a single, easy to use environment -- keeping your projects on time, on budget, and on target. By integrating a thorough understanding of our client’s market with our experience and knowledge in paid search marketing we develop highly effective strategies that help you achieve your goals. That's what makes TPG Philadelphia's leading PPC company. As a full service SEO agency, TPG applies the latest methodologies, techniques, and strategies to move our clients to the top of the organic listings and drive more qualified traffic to their websites. But with TPG, search engine optimization is about more than just short-term goals, it's a long-term investment in your company's growth strategy. We’ll analyze what people are saying about you on review sites, social media sites, blogs, and forums and help you take control of your online reputation. We can help you improve your search engine rankings and attract your target audience by implementing high-value keywords into a relevant content management strategy that gets results. By enhancing and managing our clients’ presence on social media sites such as Facebook, YouTube, Twitter, blogs and forums, we deliver a consistent message to more prospects — adding value to their brand while enhancing marketing results. TPG develops email solutions based on knowledge of your marketplace, deep analysis and our experience in the medium to produce results-oriented engagements with your prospects. Form follows function. Thorough planning before design and development work begins is critical in helping you get the most out of your website. Our web development team integrates their experience from a wide range of disciplines to create engaging, customer-focused websites that enhance your brand and deliver on all performance objectives. At TPG, we understand how important having a mobile strategy is to insuring you reach your clients where and when they are making purchasing decisions. The TPG Mobile Studio team develops complete mobile solutions for our clients, from mobile marketing campaigns to mobile sites, connecting you to your customers throughout the path-to-purchase. We have the experience to help you connect with hard to reach prospects instantly through the economical and extremely effective use of text marketing. With a display and online advertising campaign, we’ll help you reach more prospects, cost-effectively, with personal, targeted ads that are more engaging and relevant to your consumers. Landing page and site optimization is all about keeping your prospect focused toward their next step in the acquisition process. A fusion of DRTV, DM, Web, Email, Print, Outdoor & Radio comes together to create breakthrough multichannel campaigns that leverage our proficient understanding of each channel while delivering a response-oriented message that is on target. We create more than beautiful images. Each communication we produce has a deeper purpose — pleasing enough to engage the consumer and support your brand yet savvy enough to influence a desired response.
TPG’s team of writers integrate a deep understanding of how to apply analytical insights in a range of medium with their expertise in healthcare, property and casualty, and financial verticals to influence your prospects and drive results. Experienced in a multitude of marketing channels including direct mail, email, website design, landing pages, banner ads and more, our designers understand the nuances associated with each genre and the challenges of creating communications that resonate with their target audience. Much more than a stylish company logo or a catchy tagline a successful brand lives in the mind of the consumer — providing an identity and personality for your company that distinguishes you from your competitors We help you make the best use of your budget by finding the optimum sites to reach your most profitable prospects and leverage our experience and resources to negotiate highly competitive pricing on your behalf. We meticulously measure and optimize your radio buy to quantify its effectiveness and provide tangible insight that improves your ROI. Our analytics-based approach to DRTV ensures you reach highly profitable prospects while getting maximum return on your marketing dollar. By continuously monitoring paid search results by keywords, geography and other factors we are able to optimize your ROI and support your multichannel marketing efforts. Mobile Advertising – Paid Search & Display By utilizing highly-advanced, sophisticated analytic and optimization models we can help you target hard-to-reach, highly profitable prospects on their mobile devices with ads that maximize ROI. Email List Buying & Deployment We can help you reach more profitable customers while minimizing contacts with people outside of your prospective target market. By using highly reliable data and intuitive targeting we are able to find more productive prospects, drive down the cost of your campaign and increase your ROI. We can help you define and evaluate your data strategy to improve and maintain the integrity, security and access of your data while achieving your marketing goals. By utilizing readily available sources of information about your customers and prospective customers we can dramatically increase your response rate and acquire more profitable customers. We optimally leverage data to find customers who bring long-term value to your brand. Customer & Prospect Segmentation and Targeting We develop market research to gather information on needs, attitudes and behaviors, and create segments using statisitcal modeling to develop deeper insights, enchance targeting, to better align offers to needs and expand your prospect universe. Program and Campaign Optimization Project and prioritize marketing campaigns using predictive analytics and optimization to maximize your marketing budget and your potential for profitable growth. We execute highly effective website tests based on proven marketing principles and insight that deliver measurable increases in ROI. Site-Side Analytics & Configuration Using tools like Google Analytics, we provide a comprehensive overview to help you gain new insights into what drives prospects to your website and visitors to respond to your offers. We will work with you to successfully leverage your existing and future data to maximize profitable growth and meet your marketing objectives. By producing expertly written, appropriately placed, relevant content we improve your search rankings and pull qualified prospects to your website — lowering your CPC and increasing your ROI.Marketing Services:
Interactive:
Creative:
Media Planning & Buying:
Analytics & Optimization:
