At the core of TPG’s digital division is an expertise in Google Analytics. Google Analytics is a free, yet powerful web analytics solution capable of providing insight for your web-business. At TPG, we have experience in designing and implementing Google Analytics platforms for Fortune 50 companies, as well as medium and small size businesses.

Implementing Google Analytics isn’t just about adding a base tag to code. It’s about building a complete strategy to track your site’s performance and achieve your growth goals. That means tracking multiple campaigns, including pay-per-click, search and mobile, as well as setting up profiles and dashboards within Google Analytics. In order to better track your success, custom tags need to be developed for Flash, AJAX, video, email and social media marketing, so all your results can be reported in one place.

In order to get the most out of Google Analytics, we work with your development team to ensure the correct code is in place, and set up analytical processes to sort through the resulting wealth of data.

But we’re not just in the business of collecting data for you. At TPG, we specialize in the analysis of that data, helping you find the actions you can take to improve your website, and target new and emerging customer bases.

About TPG

TPG is a Philadelphia based direct and digital marketing agency. Google analytics is only part of what our digital services team can do for you. We offer a full suite of digital solutions to improve your online business. Contact TPG to find out what solutions we can offer your business at tpgsearch@tpgphl.com or (215) 592-8381.