The word “viral” often conjures up images of doom and gloom for a CMO. Every client wants their campaign to go viral, but not every company or brand can achieve it. It’s a unicorn: rare, majestic, awe-inspiring, and something everyone wants to share with their social networks. But it’s also extremely difficult to obtain.
Wiithout experience, time, creativity and engagement, a viral marketing campaign can fall flat. But if you combine these elements (and with a little bit of luck) you could put your client’s campaign on the road to viral marketing success.
Plan of Attack
Viral marketing must have a simple plan that can adapt to changes in the creative process. Learning how to attract theright audience takes planning. DIscover your target audience’s likes and dislikes, and research the ways in which they interact with different types of media.
You will also need to plan how you will captivate them at every stage of your campaign including email, social media, display, content marketing, mobile and video. With the proper plan of attack, and the right amount of research, anyone can a create viral marketing campaign.
