Maintaining compliance is the biggest hurdle highly regulated industries like pharma, health care and insurance face when it comes to controlling their brand’s image and social activity. But even with.. read more
Before developing marketing campaigns targeting Millennials, consider this: Do they actually want to buy what you’re selling? Their cautious ways may make your campaign ROI disappointing. Compared to previous generations,.. read more
A brief history of APT’s from @BradMicklin State law does matter in the selection of a jurisdiction in which to create a domestic asset protection trust (APT). A brief (and.. read more
TPGers far and wide came together this past Friday to celebrate Cinco de Mayo! In honor of the celebration, TPG hosted its annual Dip Contest where employees entered their homemade Mexican.. read more
For “Take Your Kids to Work Day,” TPG’s junior employees spent the day exploring the wonderful world of marketing! From search engine optimization and direct marketing to link building and.. read more
Should campaigns be media-driven or idea-driven? If you’re a fellow marketer, we hope you know the answer. For our prospective and current clients, the answer is the latter. And defining.. read more
Most all businesses understand the opportunity in social media. But the majority still are struggling with how to leverage the platforms to increase their engagement with customers and sales. So,.. read more
We have been hearing it for months now…get ready for reform, develop a segmentation model, build your metal plans, develop robust online content, create a go to market strategy to.. read more
Here’s more proof that the demographics regarding social media use are continuously changing.
Say what you will about social media, but it’s here to stay. In a recent Nielsen report, “social media and social networking are no longer in their infancy.” They’re all grown.. read more
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