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Top 5 Stories from Last Week

by | April 2, 2012 Leave a comment »

Google: Working Hard or Hardly Working? Google has renamed the Android Market to Google Play as a part of its broader redesign. Google wants to promote its top-billing products at all times to its users. In order to do... Continue Reading »
Filed under Search Engine Marketing, Social Media

SXSW Wrap-Up: Startups To Watch (Hint: It’s All About Mobile)

by | March 21, 2012 Leave a comment »

It’s all about new mobile technologies at this year’s SXSW. SXSW saw the launch or re-launch of several major mobile-social products aimed at converting your social networks into powerful mobile tools. Even prior to the conference, the hype was... Continue Reading »
Filed under Social Media

Google’s Search Plus Your World – Radical Transformation To Search Results

by | January 10, 2012 Leave a comment »

Danny Sullivan (one of top SEO industry experts) wrote an article this morning: “Google’s Results Get More Personal With “Search Plus Your World” on what he is calling the “…most radical transformation ever” to Google Search Results. http://searchengineland.com/googles-results-get-more-personal-with-search-plus-your-world-107285 According... Continue Reading »
Filed under Search Engine Optimization

Fantastic Presentation On “Lean Back Media” And How Tablets Are Changing Advertising

by | December 19, 2011 Leave a comment »

The Economist has put together an excellent presentation on how tablets are changing the way people consume news and, in turn, how they interact with advertising. Some interesting possibilities opening up in the space, particularly among high end consumers.... Continue Reading »
Filed under Online Marketing, Social Media

TPG and Omnicom Open New Partnership With Blue Cross and Blue Shield of Florida

by | November 30, 2011 Leave a comment »

5 Omnicom agencies, including TPG, have won Blue Cross and Blue Shield of Florida’s advertising business. TPG will be responsible for the digital and direct portion of the Omnicom integrated solution. More on the full team, from AdWeek: The... Continue Reading »
Filed under Direct Mail, Direct Marketing, Integrated Marketing, Search Engine Marketing, Search Engine Optimization

Fall Fun: TPG’s Jack-o’-Lantern Competition

by | November 10, 2011 Leave a comment »

TPG has gotten into the fall spirit with a little friendly competition. Individuals were tasked with competing for a top Jack-o’-Lantern prize, with some very clever results. Check out a few of the top entrants below: First, a not... Continue Reading »
Filed under TPG News

Why Google +1 Could Be About To Change Everything In Search…Or Not

by | September 16, 2011 Leave a comment »

Inside the search division of Google, engineers are plotting a potentially dramatic change to the way search results, or SERPs, are ranked. The tool for that change: plus one (+1), according to Wired. Wired’s Ryan Singel reports that Google... Continue Reading »
Filed under Online Marketing, Search Engine Marketing, Search Engine Optimization, Social Media, Uncategorized

Why Content Is About More Than Just Filling Space

by | September 9, 2011 Leave a comment »

“Content is king,” is now a tired, hackneyed way of saying that yes, what and how much content you have on your website actually matters. Whether that is text, video, or some other form of content, you need to... Continue Reading »
Filed under Online Marketing, Search Engine Marketing, Search Engine Optimization, Uncategorized, Web Analytics

Understanding Cross Channel Attribution

by | August 29, 2011 Leave a comment »

  In order to succeed in today’s economy you need to be integrating multiple marketing channels. At any given time a marketer can utilize multiple online media channels such as SEO, paid search and social media. They also have... Continue Reading »
Filed under Web Analytics Tags ,

What Google Says About The Power Of Paid Search

by | August 8, 2011 1 Comment »

Paid search marketing can play a significant role in driving traffic to a company’s website, even if they already rank high in organic search, according to the latest study from Google. Google compared results from marketing programs where paid... Continue Reading »
Filed under Online Marketing, Search Engine Marketing, Search Engine Optimization
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