Direct Marketing
Not all prospects are created equal
To effectively manage multichannel acquisition programs, we utilize sophisticated tools to gain a deeper understanding of prospect behavioral patterns in terms of how they interact and engage with multiple ports into the purchase cycle and how we can effectively respond to meet their needs and gain their acceptance.
Converting insight into action in a complex, multichannel environment requires a strategic plan that includes client and competitor analysis, market segmentation, positioning, touch-point strategies, scheduling, creative, pricing and more. TPG has the tools and experience to keep it all in focus.
Putting together a multichannel campaign requires a thorough understanding of how your messaging engages the prospect through each medium. Our communication blueprints provide the details and timing of your messaging across channels and include critical insights into your brand, your key selling points and the action you want your prospects to take to maximize your results.
Today’s multicultural, multichannel marketplace is vastly underserved and has dynamic potential. But growing a profitable business presents unique challenges and requires culturally-based insights about your audience to establish and maintain a relevant and personal connection. See our Hispanic work.
By using highly reliable data and intuitive targeting, we are able to find more productive prospects, drive down the cost of your campaign and increase your ROI.
Attention to detail is the key to error-free production and our accomplished print production team leverages years of experience to ensure the highest-quality work while negotiating the absolute lowest price possible.
TPG project management platforms are designed to facilitate an easy onboarding process to incorporate every aspect of your multichannel marketing campaign into a single, easy to use environment – keeping your projects running on time, on budget, and on track.
TPG’s creative and production teams are experienced in making the most of VDP, creating highly-targeted campaigns that have dramatically increased response rates while reducing overall printing costs.
Our modeling options allow us to dramatically increase your response rate and acquire more profitable leads. Using the latest digital analytics tools and techniques, we are able to gain new insights into what drives leads and conversion to your offers.
A fusion of DRTV, Mail, Digital, Performance Media, Email, Print, Video & Radio comes together to create breakthrough multichannel campaigns that leverage our proficient understanding of each channel while delivering a response-oriented message that is on target.
Art Direction
We create more than beautiful images. Each communication we produce has a deeper purpose – pleasing enough to break through the clutter, engage the consumer and support your brand, but savvy enough to influence a desired response.
Copywriting
TPG’s team of writers integrate a deep understanding of how to apply analytical insights into a range of mediums with their expertise in healthcare, property and casualty insurance, and financial verticals to influence your prospects and drive results.
Design
Experienced in a multitude of marketing channels including direct mail, email, website design, landing pages, banner ads and more, our designers understand the nuances associated with each genre and the challenges of creating communications that resonate with their target audience.
See our Design work.
Content Development
By producing expertly written, appropriately placed, relevant content we improve your search rankings and pull qualified prospects to your website – lowering your CPC and increasing your ROI.
See our Content Development work.
